Brand Spotlight : Dreams Coutured !

Suit Up!! That’s what Barney would say…and I totally agree 😉

This is the first word that came to my mind when I thought of Mehreen and her venture Dreams Couture’d.

We all love dressing up…hell most of us LIVE to dress up 😉  Our dressing style is top notch and totally in sync with fashion.But when it comes to night dresses …err..its kind of, meh.

Don’t get me, wrong ladies!It’s not because we wouldn’t like to wear cool classy jammies! It because there are hardly any options available in India (*pouts prettily * ) . 😛

 I remember watching movies and swooning over the cool nightwear! I used to be like man , where will I get this here..!Marks and Spencers do a good couple of designs, but well there is just not enough variety!

 
 
 

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It was on Instagram that I chanced upon Dreams Couture’d. Pajama heaven anyone? That’s exactly, where I was.

 
 
 

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I find immense pleasure, in introducing a super awesome, very Indian and world-class brand!

Presenting the Dreams Couture’d Range of Night Wear.

Before I pass the baton on to Mehreen- have a look and sigh with pleasure!

 
 
 

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Mehreen Fakih is the face behind this drool worthy line of nightwear 🙂

Our very first, Entrepreneur Spotlight !!

 
 
 

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Mehreen Shares her Story !!

Why I started Dreams Couture’d

Dreams Couture’d was started by my own addiction with night suits. My husband and I travel a lot and there are many weekend get-together. People spend so much on our everyday attire but tend to neglect the most important part of any stayover, the night suit!

 
 
 

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Where I got the idea from

I’ve always been fond of matching Fish mouth PJ sets and would pick mine whenever I traveled. One year I wasn’t traveling as much and all my PJ stock was over. After hunting for a good pair and being disappointed at the lack of good PJ sets, I decided to make one for myself. With a designing background and working with likes of Manish Malhotra, as well as having my own label for ethnic wear called ‘Couture is Me,’ it wasn’t that hard for me to source the required things and get started. It was then when it actually struck me, this could be a great business. So, I started the Instagram page named Dreams Couture with a picture of my night suit on it. When my friends heard about it, they asked me to make some sets for them too and that’s what got me to hunt for more and more prints for all of them according to their tastes. The day I posted the picture of their ready night suits on my Instagram Page, my phone started buzzing with requests and orders.

 
 
 

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What the Response has been Like

The response has been really great. People love the different kinds of funky and cute prints. I would always come across these prints earlier and wonder what to do with then as I couldn’t use them anywhere. But now I have the perfect use for them. People also love the eye masks and the idea of personalizing their night suits. Many of my clients order gifts for others.This is because they like the personalization of the gift and it shows thought being put into it. I am really happy with the feedback from my clients. Everybody seems to enjoy that I keep adding fresh prints and personalization options. This, as well as my eye masks, gives my clients the complete sleep package!

 
 
 

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This is totally awesome and inspiring don’t you think?

We wish Mehreen all the best and truckloads of orders 😉

The amazingly beautiful, Arora, fashion idol – MArora, herself posted on instagram about DC nightwear …!!!

There is nothing more to be said 😀 <3

 
 
 

You can get in touch with Mehreen here :

Email: [email protected]
Instagram: dreamscoutured
Ph: 919820701143

 

 

1 Comment
  1. Tina 2 months ago

    These are so adorable!I have been looking for good pjs since ages !! :love

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